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Microsoft Atlas Unit 是神马？ 地图？
As expected, Facebook this afternoon confirmed in a blog post that it has
agreed to acquire the Atlas Advertiser Suite from Microsoft.
“Atlas is a leader in campaign management and measurement for marketers and
agencies. We believe this acquisition will benefit both marketers and users
, and we’d like to explain why,” Brian Boland, Facebook’s director of
monetization product marketing, said in the post. “Many marketers that
advertise on Facebook today use Atlas, and Atlas has been an approved
partner for measurement since June. Today’s agreement brings us closer
together in a way that benefits both Facebook and Atlas’ agency and
marketer clients. Atlas clients should not see any change to the service
they receive today, and we will continue to innovate and invest in the Atlas
platform.”
Boland said Facebook plans to improve Atlas’ capabilities “by investing in
scaling its back-end measurement systems and enhancing its current suite of
advertiser tools on desktop and mobile.”
Facebook said that the Atlas team will continue to operate from Seattle, and
that the company plans to expand its Seattle engineering office.
Terms of the deal were not disclosed. |
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