c***s
发帖数: 70028 | 1 有钱任性！可口可乐推出高价牛奶！
可口可乐正在开创自己的牛奶品牌Fairlife，可口可乐公司认为新产品将会极受欢迎，给公司带来丰厚的收益。
Fairlife将于下个月在美国市场推出，价格是普通牛奶的两倍，蛋白质含量提高50%，含糖量减少30%，且不含乳糖。
可口可乐全球客户总监桑迪·道格拉斯表示，Fairlife更高端口感更好，所以定价也比一般牛奶贵。公司将花一些时间深耕牛奶市场，培养品牌，所以未来的几年不会马上盈利。但是相信会像可口可乐的另一个果汁品牌Simply一样，逐步给公司带来稳定的收益。
然而，有数据显示，在过去的十年中，美国的牛奶销售量下跌了8%，近一半的美国成年人不喝牛奶。Fairlife的发言人表示，目前没有计划在美国以外的市场推出该产品。 |
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s*****n
发帖数: 1998 | 2 Walk into a grocery store in the United States or Canada and ask where you c
an find the milk, and you'll be directed to the refrigerated section. Ask th
e same thing in a grocery store in Europe, and you'll be directed to a regul
ar old room-temperature beverage aisle. Milk is perishable wherever you go,
so how can one part of the world keep theirs tepid while another takes pains
to keep it cold?
I Heat Up, I Can't Cool Down
The answer comes down to the way the milk is processed. Most milk is p... 阅读全帖 |
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W***n
发帖数: 11530 | 3 Coca-Cola’s Biggest Challenge Under Next CEO: Cutting Calories
by Jennifer Kaplan
December 9, 2016 — 4:29 PM EST December 10, 2016 — 12:01 AM EST
Coca-Cola Co.’s incoming CEO has his work cut out for him to bring the 130-
year-old company into a millennial-dominated era.
James Quincey, who takes over as chief executive officer next year, is under
pressure to dramatically cut the calories of Coca-Cola’s lineup -- a move
necessitated by shifting consumer tastes and anti-obesity efforts. And he
can... 阅读全帖 |
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