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发帖数: 3492 | 1 Wed, 13 Jun 2012 07:46:17 PDT
As noted by the Associated Press, the Internet Corporation for Assigned
Names and Numbers (ICANN) has published a list of nearly 2,000 applications
it has received as part of an expansion of the domain naming system that is
planned to add new suffixes, including some based on brands to allow
companies to simplify URLs for their sites and enhance their branding.
Apple is included in the list, having paid the $185,000 application fee
to request the ".apple" suffix, although it is unclear whether Apple plans
to make high-profile use of the new suffix or if its application is
primarily for defensive purposes to prevent another company from taking it.
If approved, the new suffixes would rival ".com" and about 300 others now in
use. Companies would be able to create separate websites and separate
addresses for each of their products and brands, even as they keep their
existing ".com" name. Businesses that joined the Internet late, and found
desirable ".com" names taken, would have alternatives.
Apple is the only company to request the .apple suffix, while others such as
.app, .shop, and .web have seen multiple applicants vying for the rights.
Google, Microsoft, and Amazon are also active participants in the
application process, with each of them seeking to secure a number of
suffixes related to their businesses.
Should Apple's application be approved, Internet users could find themselves
accessing product pages for the iPhone and iPad at iphone.apple and ipad.
apple respectively, simplifying advertising and making the URLs shorter and
easier to remember. |
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