That's one of the great ironies of this -- James is trying to flee pressure,
but he will just face more of it. He is trying to maximize his "brand," but
he just damaged it.
The first time I watched LeBron James live, I thought he could be the
greatest player ever. The sad truth for us, for him, and for the NBA is that
he never really believed it himself.
Read more: http://sportsillustrated.cnn.com/2010/writers/michael_rosenberg/07/08/lebron.event/index.html?eref=sihp#ixzz0tEZAEUiO
