marketing roles in an asset management firm - Business版

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Business版 - marketing roles in an asset management firm

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l***i
发帖数: 38

Does anybody have any idea about doing marketing in an asset management firm?
Is marketing important in such firms? Career path?
Thanks for sharing!

r********n
发帖数: 42

就是帮助公司销售你们的fund。
市场调查，看投资人对什么样的投资产品有兴趣
和portfolio manager一起研究投资战略
游说，找机构投资人投钱
设计广告，吸引散户投钱
如果是开放型基金，要不断的广告
如果基金回报好，要继续广告
如果基金回报不理想，要找出理由，糊弄投资人
反正就是和别的公司一样，不过你卖的是基金而已。

firm?

【在 l***i 的大作中提到】

: Does anybody have any idea about doing marketing in an asset management firm?
: Is marketing important in such firms? Career path?
: Thanks for sharing!

(共1页)

进入Business版参与讨论

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● Re: 问一个credit，debit 的问题。	● 急问net operating asset (NOA)怎样算？proforma financials 怎样产生？
● Re: 问一个credit，debit 的问题。 /good question!	● 哪里可以找到capitalized R&D
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● Bomb! Asset Pricing books for download.	● 有读marketing或者做这一行的嘛？
● Any?	● McK BTO or BCG generalist
● China’s Role in World Financial Markets Conference in New York, Sept 24 (Thur)	● 面试这几个问题怎么回答？？？ (转载)
● Private Equity	● 还是line role最可贵
● 在国内是做兼并收购好还是做资产管理好？	● Why are you interested in technology position in IBD?

相关话题的讨论汇总
话题: marketing话题: asset话题: firm话题: management话题: roles

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