k**0
发帖数: 19737 | 1 How Germany Became the China of Europe
http://www.time.com/time/magazine/article/0,9171,2053595,00.htm
There is no particularly special technology needed to make a chainsaw. It's
really just plastic and metal parts screwed together with old-fashioned nuts
and bolts. The Chinese already make chainsaws. But that hasn't stopped
German power-tool manufacturer Stihl from selling its made-in-Germany
chainsaws around the world, even though its top-end models are among the
priciest on the market. In fact, 86% of the products Stihl makes in its high
-cost German factories are exported. How Stihl manages that says a lot about
the impact a revived German economy is having on Europe and the world —
both good and bad.
The family-owned firm, based near Stuttgart in Germany's south, could shift
more production to its lower-wage factories in China and Brazil, but
management is committed to manufacturing many of its most advanced products
at home. In contrast to the American habit of outsourcing as much as
possible, about half the parts in a German-made chainsaw — from the chain
to the crankshaft — are produced in Stihl factories, and many of them are
made in Germany. And instead of laying off staff during the Great Recession,
as so many U.S. firms did, Stihl locked in highly trained talent by
offering full-time workers an employment guarantee until 2015. Stihl even
added specialists to its product-development team during the downturn. The
result is high-quality products that command price tags big enough —
professional Stihl chainsaws cost as much as $2,300 in Germany — to make
manufacturing profitable even with the nation's high wages. U.S. companies "
don't try hard enough to keep production inside the country," says Stihl
chairman Bertram Kandziora.
(Watch TIME's video "Global Business Tips: Germany.")
Stihl defines how Germany resurrected its economy — and how the U.S. might
too. The small, often family-owned enterprises that make up the backbone of
German manufacturing have historically specialized in the unsexy side of the
industrial spectrum: not smart phones or iPads but machinery and other
heavy equipment, metal bashing infused with sound technology and disciplined
engineering. But in recent years, German firms, aided by farsighted
government reforms, have turned that into an art form, forging the most
competitive industrial sector of any advanced economy. The proof is a boom
in exports, which jumped 18.5% in 2010, that is the envy of the developed
world.
That surge has carried Germany out of the Great Recession more quickly than
most major industrialized countries. GDP rose 3.6% in 2010, compared with 2.
9% in the U.S. While joblessness in the U.S. and much of Europe has spiked
to levels not seen in decades, unemployment in Germany has declined during
the crisis, to an estimated 6.9% in 2010 from 8.6% in 2007, according to the
Organisation for Economic Co-operation and Development (OECD). "Germany is
in a very competitive position today, more than ever," proclaims Stéphane
Garelli, director of the World Competitiveness Center at the Swiss business
school IMD.
(See pictures of the dangers of printing money in Germany.)
Germany's revival has reversed its role in Europe. Less than a decade ago,
Germany was a bumbling behemoth beset by chronic unemployment and pathetic
growth. As its more aggressive neighbors such as Spain, Britain and Ireland
rode the craze in global finance to stellar performances, they looked at
Germany as their stodgy old uncle, unable to change outdated, socialist
habits and adapt to a new world. But the financial crisis proved just the
opposite. While Spain, Ireland and other former euro-zone highflyers tumble
into debt crises, victims of excessive exuberance and risky policies, a
steady but reformed Germany has emerged as Europe's dominant economic power.
According to the OECD, Germany accounted for 60% of the GDP growth of the
euro zone in 2010, up from only 10% in the early 2000s. "We changed from the
sick man of Europe to the engine," says Steffen Kampeter, parliamentary
state secretary at Germany's Ministry of Finance in Berlin.
Germany's engine, however, has spewed toxic fumes. As manufacturers rev
exports, the rest of Europe has been unable to compete. Some 80% of Germany'
s trade surplus is with the rest of the European Union. The more German
industry excels, the more other Europeans feel that Germany's success comes
at their expense, cracking open schisms within the euro zone just when the
region can least afford them. "There is frustration with Germany," says Andr
é Sapir, a senior fellow at Bruegel, a Brussels-based think tank. "Germany
is moving ahead, but what are they doing for the rest of Europe?"
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http://www.time.com/time/magazine/article/0,9171,2053595,00.htm | z****e
发帖数: 54598 | 2 国民性完全不同
你要说等于欧洲的中国
那还真是恭维 | p******u
发帖数: 14642 | 3 我鳖的很多产业链上或产业链上游都有不少纳粹国的零部件或仪器，差距嘛
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nuts
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about
【在 k**0 的大作中提到】
: How Germany Became the China of Europe
: http://www.time.com/time/magazine/article/0,9171,2053595,00.htm
: There is no particularly special technology needed to make a chainsaw. It's
: really just plastic and metal parts screwed together with old-fashioned nuts
: and bolts. The Chinese already make chainsaws. But that hasn't stopped
: German power-tool manufacturer Stihl from selling its made-in-Germany
: chainsaws around the world, even though its top-end models are among the
: priciest on the market. In fact, 86% of the products Stihl makes in its high
: -cost German factories are exported. How Stihl manages that says a lot about
: the impact a revived German economy is having on Europe and the world —
| S********8
发帖数: 4466 | 4 德国还真是牛，愣是靠quality control杀出一条路 |
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