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发帖数: 1034 | 1 Mobile Commerce and Engagement Stats
56% of American adults are now smartphone owners. (Source: Pew Internet &
American Life Project, 2013)
75 percent of Americans bring their phones to the bathroom. (Source: Digiday
, 2013)
Mobile now accounts for 12 percent of Americans’ media consumption time,
triple its share in 2009. (Source: Digiday, 2013)
27% of companies worldwide planned to implement location-based marketing in
2013. (Source: Econsultancy, 2013)
Of the 70 percent of shoppers who used a mobile phone while in a retail
store during the holidays, 62 percent accessed that store’s site or app and
only 37 percent of respondents accessed a competitor’s site or app.. (
Source: ForeSee, 2013)
Retailers’ apps with store mode gather five times more engagement. (Source:
Point Inside, 2013)
Last year, only 12% of consumers bought anything through social media. (
Source: PwC, 2013)
By the end of 2013, there will be more mobile devices on Earth than people.
(Source: Cisco, 2013)
46% of showrooming shoppers still ended up making a purchase in-store, an 11
-point increase from 2011. (Source: Pew, 2013)
The number of US mobile coupon users will rise from 12.3 million in 2010 to
53.2 million in 2014, driven by the rapid adoption of smartphones. (Source:
eMarketer, 2013)
Retailers’ apps take up the most of consumers’ time at 27%, followed by
online marketplace at 20%, purchase assistant at 17%, price comparison at 14
%, and daily deals at 13%. (Source: AdMedia Partners, 2013)
Consumers spent six times as much time in retailers’ apps in December
compared to a year earlier. (Source: Flurry, 2013)
25% of international media and marketing executives see mobile as the most
disruptive force in their industry. (Source: AdMedia Partners, 2013)
65% of U.S. shoppers research products and services on a PC and make a
purchase in-store. (Source: Cisco, 2013)
54% use or would like to use digital touchscreens in-store. (Source: Cisco,
2013)
48% use or would like to use a smartphone to shop while in-store or on the
go. (Source: Cisco, 2013)
80% of smartphone owners want more mobile-optimized product information
while they’re shopping in stores. (Source: Moosylvania, 2013)
Nearly 50% of shoppers believe they are better informed than store
associates. (Source: Motorola, 2013) |
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