z*******n
发帖数: 1034 | 1 August 26, 2014 6:41 AM
Devindra Hardawar
35,000. That’s the maximum potential number of Fire Phones Amazon has sold
so far, according to an estimate by The Guardian’s Charles Arthur.
Using data from Chitika’s ad network and Comscore’s smartphone user data,
Arthur came up with a figure that, while not definitive, gives us a sense of
how many Fire Phones are actually being used in the wild. And if it’s even
vaguely accurate, it’s a terrible result for Amazon.
It wasn’t hard to see the writing on the wall for the Fire Phone (read our
review here). With its high-end price ($200 on contract, just like every
other top smartphone), exclusivity to AT&T, and lack of any defining
features (Amazon’s “3D-like” interface was pretty much a gimmick), the
Fire Phone was a tough sell from the beginning.
The ultimate problem? With the Fire Phone, Amazon ended up serving itself
more than it actually served consumers.
The phone’s “Firefly” option, one of its few interesting features, which
lets you quickly identify an item with the phone’s camera and order it on
Amazon, is a barefaced attempt to drive more sales. Its high price mainly
serves to make Amazon seem like it’s competing on the same level of Apple
and Samsung rather than offering consumers a better value than those
established competitors. In the end, Amazon didn’t give anyone a reason to
buy the Fire Phone over the iPhone or the plethora of increasingly polished
Android devices.
VentureBeat is studying mobile app analytics.
Fill out our survey, and you’ll get access to all the data.
Now, two months after the Fire Phone was announced and a month after it went
on sale in the U.S., it doesn’t seem like there’s any path to success.
Even if Amazon drops the price significantly, other companies like Motorola
are already focused on low-cost, fully capable smartphones, which notably
aren’t locked out of the Google Play app ecosystem and Google’s core
services like the Fire Phone.
Rather than a product that can stand on its own, the Fire Phone seems more
like a statement of intent from Amazon. It wants to be a presence in the
smartphone world, but it’s relying more on gimmicks and hype rather than
earning its seat at the table by offering something truly innovative and
valuable for consumers.
There’s probably not much Amazon can do at this point to revive the Fire
Phone, but hopefully the company can learn a few lessons from this failure
as it readies its followups. And, yes, you can bet those are coming.
The smartphone market is too important for Amazon to give up entirely. But
until it figures out why, precisely, consumers should buy its phones, Amazon
will struggle to compete.
I also wouldn’t be surprised if it decides to just snap up a smartphone
manufacturer out of pure desperation. Yesterday’s $970 million Twitch
acquisition, while surprising, shows that Amazon isn’t afraid to go big to
invest in new markets. | s*****u
发帖数: 68 | 2 想象不出要买它的理由，价钱跟iphone差不了多少，做工又不能跟iphone相提并论，还
不如去买个华为小米。Amazon纯属犯了眼红病，应该在这个项目上赔了不少银子。 | z*******n
发帖数: 1034 | 3 amazon这个品牌吧，电子商务的精神有，
计算机科学的精神不那么强烈
【在 s*****u 的大作中提到】
: 想象不出要买它的理由，价钱跟iphone差不了多少，做工又不能跟iphone相提并论，还
: 不如去买个华为小米。Amazon纯属犯了眼红病，应该在这个项目上赔了不少银子。
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