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发帖数: 1034 | 1 http://developer.android.com/shareables/distribute/play_dev_gui
06 NOVEMBER 2014
Introducing a New Guide, “The Secrets to App Success on Google Play”
By Dom Elliott, Google Play team
With more than 50 billion apps and games downloaded in total, Google Play is
helping developers and content creators around the world build successful
businesses. In fact, we paid out more than $5 billion over the last year to
developers for creating incredible apps that are changing the way people
communicate, live, work, and play.
Developing an app or game and distributing it on Google Play is a good start
, but it’s only the first step to building a sustainable business. That’s
why we’ve written “The Secrets to App Success on Google Play,” a detailed
playbook on the best practices and tools you can use to maximize the reach,
retention, and revenue of your new app.
The guide is separated into the following sections:
Publishing on Google Play — using the Google Play Developer Console to
distribute your app to over 1 billion Android users worldwide.
Quality — The fundamentals of building a great app and an insight into the
Google Play guidelines and policies.
Discoverability & reach — Maximizing your app's discoverability and
reaching the widest audience possible.
Engagement & retention — Converting installations into active users and
improving user retention.
Monetization — Monetization strategies to generate ongoing, growing revenue
streams.
Measurement with Google Analytics — Understanding your users and improving
your app experience, conversions, and marketing.
Going global — Launching your app in local markets around the world.
Download the guide now in English (PDF, 11MB) or get it on Google Play. We’
ll release the guide in more languages in the coming months. If you’re in
the US or the UK, we also have a limited number of printed copies that we
are offering to send for free. Request a printed copy here.
Once you’ve checked out the guide, we’d love to hear your feedback so we
can continue to improve, let us know what you think. |
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