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发帖数: 1034 | 1 Image Credit: Marco Paköeningrat
January 28, 2015 1:13 PM
Harrison Weber
Today Facebook shared its latest revenue numbers, revealing that it brought
in $3.59 billion in ad revenue over its fourth fiscal quarter, 69 percent of
which unsurprisingly originated from mobile ads.
Back in October, Facebook’s mobile ad revenue represented 66 percent of the
total pie. In July, 62 percent. In April, 59 percent. And last January, 53
percent. This time around, at least one analyst predicted mobile ad revenue
would make up 68 percent of the company’s ad revenue — obviously, Facebook
beat that estimate.
Facebook’s mobile ad revenue has grown steadily, widely satisfying
investors in the social behemoth. Why does this matter? Because as users
increasingly prefer mobile-to-mobile communication, Facebook’s ad dollars
should follow if the company wants to keep growing. So far, as we said, the
numbers look pretty good.
Stepping back, the company performed quite well this quarter, and grew its
daily and monthly user-base to 1.39 billion and 890 million active users,
respectively. |
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