z*******n
发帖数: 1034 | 1 The number of downloads on the iOS App Store hit a record of 7.1 million
daily downloads in March, up 41 percent from a year ago, according to mobile
app marketer Fiksu.
The Fiksu data also shows that the cost of launching new apps on iOS dropped
10 percent from February to 17 cents, while Android dropped 5 percent to 10
cents.
Although traffic was high, marketers were able to keep spending in check
through programmatic buying, the automated purchasing of mobile ads in a
targeted way. The decrease in cost per app launch – the cost of each
repeat app launch over time, which focuses on engagement and life-time value
of mobile users — is due not to the increase in devices in the market, but
to the dramatic increase in app usage.
The Fiksu App Store Competitive Index measures the average aggregate daily
download volume of the top 200 free U.S. iPhone apps. eMarketer believes
that growth rates for both Android and iOS will be almost identical in 2014,
so Android downloads are likely following the same path.
Fiksu cost per loyal user
Above: Fiksu cost per loyal user
Image Credit: Fiksu
When app usage grows, there are more app launches and more time spent in the
apps. At the same time, it is still challenging to attract loyal app users,
those who open an app three times or more. The cost per install on iOS rose
20 percent in March from a year ago, while the cost per loyal user rose 7
percent. That means marketers are getting smarter about leveraging the right
ad formats, ad creatives, and targeting tools so they reach the right users.
If it weren’t for those tactics, the cost per loyal user would have risen
20 percent.
“The March indexes tell us that while the market is only getting bigger
each month, it has also grown volumes in terms of maturity,” says Micah
Adler, CEO of Fiksu.
“With the addition of programmatic and optimization technologies, marketers
have the tools to market their apps better and can do so without breaking
the bank. As we’ve seen with major players like Facebook, Twitter, and
Yahoo! getting in the game, the industry has certainly come a long way in
the last year, and what was once a challenge for app marketers is now an
industry standard.”
To date, Fiksu has accumulated more than 252 billion app actions including
launches, registrations and in-app purchases. | c***d
发帖数: 996 | 2 Is this number real? Totally US app store has about 1.1 million apps, so on
average each app got 7 downloads per day? We know about 20% app are active,
so even for the active apps, it is like, 35 downloads per day? That is not a
lot.
mobile
dropped
10
value
【在 z*******n 的大作中提到】
: The number of downloads on the iOS App Store hit a record of 7.1 million
: daily downloads in March, up 41 percent from a year ago, according to mobile
: app marketer Fiksu.
: The Fiksu data also shows that the cost of launching new apps on iOS dropped
: 10 percent from February to 17 cents, while Android dropped 5 percent to 10
: cents.
: Although traffic was high, marketers were able to keep spending in check
: through programmatic buying, the automated purchasing of mobile ads in a
: targeted way. The decrease in cost per app launch – the cost of each
: repeat app launch over time, which focuses on engagement and life-time value
| z*******n
发帖数: 1034 | 3 including app updates
on
,
a
【在 c***d 的大作中提到】
: Is this number real? Totally US app store has about 1.1 million apps, so on
: average each app got 7 downloads per day? We know about 20% app are active,
: so even for the active apps, it is like, 35 downloads per day? That is not a
: lot.
:
: mobile
: dropped
: 10
: value
|
|
