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Most Valuable College Conferences 2014
The Richest Conferences In College Sports
Our list of the most valuable conferences in college sports is determined by
compiling each conference's revenue from bowl games, NCAA Tournament
payouts and TV deals. Bowl game revenue includes both BCS and non-BCS bowls,
the NCAA's tourney distributions, which reward conferences for their
performance over the last six years, and TV revenue; TV money listed here
represents the average annual value of current conference TV deals.
Sources: NCAA, BCS, the conferences, media reports and, where necessary,
FORBES estimates.
1. Big Ten
Bowl Games: $45.7 million
NCAA Tournaments: $24 million
TV Deals: $250 million
Total: $318 million
The Big Ten has massive TV income, and it will only grow larger as the Big
Ten Network (of which it owns 49%) becomes increasingly profitable. The
conference leads the field in NCAA tourney payouts thanks to playing a
staggering 96 tournament games over the last six seasons; each game played
is worth $250,000 this year.
2. ACC
Bowl Games: $46.6 million
NCAA Tournaments: $18 million
TV Deals: $240 million
Total: $305 million
The outstanding football performances of Florida State and Clemson, which
went to the BCS Championship and Orange Bowl, respectively, helped the
conference net over $30 million in BCS money alone this year. The ACC has an
escalator in its ESPN TV deal, and this year will collect some $197.5
million.
3. Pac-12
Bowl Games: $35 million
NCAA Tournaments: $13.3 million
TV Deals: $250 million
Total: $299 million
The Pac-12 failed to send an at-large team to a BCS bowl this year, missing
out on a $6.3 million BCS payout. And though there is massive TV revenue
from the $250 million-per-year deal with Fox and ESPN (this year's payout is
actually closer to $194 million), its wholly owned Pac-12 Network requires
the conference to pay some $15 million per year to buy back its member
schools' third-tier rights from Learfield Sports and IMG College.
4. SEC
Bowl Games: $51.5 million
NCAA Tournaments: $14.8 million
TV Deals: $205 million
Total: $271 million
The SEC isn't traditionally a basketball power, but this year Florida made a
run to the Final Four and Kentucky went all the way to the title game
before suffering defeat. All in all, the SEC's 2014 NCAA Tournament
performance will net the conference more than $20 million over the next six
years. There's little surprise that the conference dominated the nation in
bowl game revenue; no other conference earned more than $47 million in
postseason football revenue.
5. Big 12
Bowl Games: $42.4 million
NCAA Tournaments: $19.8 million
TV Deals: $200 million
Total: $262 million
On a per-school basis, the Big 12 ranks second only to the Big Ten with over
$26 million in revenue per member school. That earning power is a big
reason why the Big 12 has often been a suspected landing spot for teams
rumored to be looking for a new conference home.
6. American
Bowl Games: $30.6 million
NCAA Tournaments: $21.8 million
TV Deals: $20 million
Total: $72.3 million
The AAC may have lost the Catholic 7's basketball units, which are worth
nearly $8 million this year, but it will still claim the nation's second-
highest NCAA basketball payout thanks mostly to the past performances of
Connecticut, Louisville and Syracuse.
7. Big East
Bowl Games: $0 million
NCAA Tournaments: $8.5 million
TV Deals: $41.7 million
Total: $50.2 million
Unimpressive football play can be a death knell for a conference's earnings,
and no football teams is usually even worse. Yet the Big East was able to
get a 12-year, $500 million deal out of Fox, thanks largely to the company's
dire need of live telecasts for its fledgling sports network.
8. Mountain West
Bowl Games: $5.7 million
NCAA Tournaments: $7.8 million
TV Deals: $18 million
Total: $31.5 million
The conference appeared to slip when it lost BYU, TCU and Utah in recent
years, but those schools were replaced with Boise State, Fresno State and
four others. The new members helped the MWC negotiate an ESPN deal that
gives it a step up on the competition, but even that is diminished by an
escalator clause - the conference will take home around $14 million in TV
revenue this year.
9. Conference USA
Bowl Games: $7.5 million
NCAA Tournaments: $3 million
TV Deals: $14 million
Total: $24.5 million
Few conferences have been shaken up as much as C-USA, which added seven new
programs in 2013 after watching the likes of Memphis, UCF, SMU and others
jump ship. Its five-year agreements with CBS and Fox are each worth around $
7 million per year.
10. Atlantic 10
Bowl Games: $0 million
NCAA Tournaments: $11.5 million
TV Deals: $5 million
Total: $16.5 million
Like the Big East, the A-10 doesn't play football. But while it earns
nothing on the turf, it wins big on the court. The recent performances by
VCU, La Salle and Dayton have been particularly great, and in the last two
years the conference has played nearly as many games as it had in the
previous four combined. |
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