y*****y
发帖数: 3433 | 1 今天看医生的时候无聊翻报纸，看见说Eddie Bauer也申请破产保护了，打算重回老本行专心做mountaineer衣服了，牌子叫first ascent，不知道怎么样。问题是这个东西能挣钱么？ |
c*******r
发帖数: 13580 | 2 Eddie Bauer在70年代的时候据说很牛，现在重新回来不知道还能不能抢回来多少市场了
本行专心做mountaineer衣服了，牌子叫first ascent，不知道怎么样。问题是这个东
西能挣钱么？
【在 y*****y 的大作中提到】
: 今天看医生的时候无聊翻报纸，看见说Eddie Bauer也申请破产保护了，打算重回老本行专心做mountaineer衣服了，牌子叫first ascent，不知道怎么样。问题是这个东西能挣钱么？
|
f********t
发帖数: 4574 | 3 Maybe, it is backed by the Whittakers and Ed Viesturs
本行专心做mountaineer衣服了，牌子叫first ascent，不知道怎么样。问题是这个东
西能挣钱么？
【在 y*****y 的大作中提到】
: 今天看医生的时候无聊翻报纸，看见说Eddie Bauer也申请破产保护了，打算重回老本行专心做mountaineer衣服了，牌子叫first ascent，不知道怎么样。问题是这个东西能挣钱么？
|
c*******r
发帖数: 13580 | 4 Ed Viesturs is not god, this is a small but competitive market. It's not
easy to make money.
【在 f********t 的大作中提到】
: Maybe, it is backed by the Whittakers and Ed Viesturs
:
: 本行专心做mountaineer衣服了，牌子叫first ascent，不知道怎么样。问题是这个东
: 西能挣钱么？
|
f********t
发帖数: 4574 | 5 I am not implying success or failure. Their ads in backpacker goes like "The
Kings of High Altitude", it actually turned me off. But that is just me. I
am sure it appeals to Hollywood kind of crowds.
Marketing is an art, thus hard to predict. I learned it the hard way and
still learning...
【在 c*******r 的大作中提到】
: Ed Viesturs is not god, this is a small but competitive market. It's not
: easy to make money.
|
c*******r
发帖数: 13580 | 6 Marketing is a bitch
The
I
【在 f********t 的大作中提到】
: I am not implying success or failure. Their ads in backpacker goes like "The
: Kings of High Altitude", it actually turned me off. But that is just me. I
: am sure it appeals to Hollywood kind of crowds.
: Marketing is an art, thus hard to predict. I learned it the hard way and
: still learning...
|
f********t
发帖数: 4574 | 7 It is all about marketing...
【在 c*******r 的大作中提到】
: Marketing is a bitch
:
: The
: I
|
k***z
发帖数: 3522 | 8 不过我觉得对于climb/mountainee这个市场，倒不一定，还是得有过硬的东西才行
【在 f********t 的大作中提到】
: It is all about marketing...
|
y*****y
发帖数: 3433 | |
c*******r
发帖数: 13580 | 10 exactly, I don't give a damn about marketing. I am cheap. I want stuff that
is good and inexpensive.
【在 k***z 的大作中提到】
: 不过我觉得对于climb/mountainee这个市场，倒不一定，还是得有过硬的东西才行
|
|
|
k***z
发帖数: 3522 | 11 他家的衣服跟小资挂不上边儿啊，有点儿不伦不类的，我觉得
【在 y*****y 的大作中提到】
: 总之这个做休闲小资的市场看来是失败了。
|
f********t
发帖数: 4574 | 12 The competition is so fierce these days, nobody underbuilds or cut quality.
Or they will be eliminated right away. I am sure EB can make clothes as good
as TNF/MT HDWR/Patagonia/Arc. But why would people choose these brands
instead of brands such as backcountry. It is about the message you sent by
marketing.
Just share a few personal thoughts on marketing strategy,
TNF - Never stop exploring. I still like TNF since it still make good staff
and it is my first love
MT HDWR - maybe being the no com
【在 k***z 的大作中提到】
: 不过我觉得对于climb/mountainee这个市场，倒不一定，还是得有过硬的东西才行
|
B*******s
发帖数: 115 | 13 Is "Backpacker" a good magazine for hiking?
Got one year's subscription for $5 from amazon a while back after buying a
Garmin 60csx. Have not receive any issue yet.
Thanks,
The
I
【在 f********t 的大作中提到】
: I am not implying success or failure. Their ads in backpacker goes like "The
: Kings of High Altitude", it actually turned me off. But that is just me. I
: am sure it appeals to Hollywood kind of crowds.
: Marketing is an art, thus hard to predict. I learned it the hard way and
: still learning...
|
f********t
发帖数: 4574 | 14 It is okay, just don't read too much into it. Sometimes I still read
Backpacker and Outside. Though it gets old after you read a few issues.
【在 B*******s 的大作中提到】
: Is "Backpacker" a good magazine for hiking?
: Got one year's subscription for $5 from amazon a while back after buying a
: Garmin 60csx. Have not receive any issue yet.
: Thanks,
:
: The
: I
|
c*******r
发帖数: 13580 | 15 I don't read those magazines anymore. I am more a newspaper guy. I just can'
t sit still and read magazines.
【在 f********t 的大作中提到】
: It is okay, just don't read too much into it. Sometimes I still read
: Backpacker and Outside. Though it gets old after you read a few issues.
|
f********t
发帖数: 4574 | 16 hoho, too much web surfing kills our patience of reading. I recently
rediscovered the joy of reading a good book, just like a good piece
of music, a good glass of wine, a good conversion...
Surfing took too much time and energy out of me. Gotta stop
can'
【在 c*******r 的大作中提到】
: I don't read those magazines anymore. I am more a newspaper guy. I just can'
: t sit still and read magazines.
|
c*******r
发帖数: 13580 | 17 No, actually I enjoy reading paper books and newspapers. I seldom read news
online (shh, don't tell anyone I work at MSN). It's just magazines that I
don't like reading.
piece
【在 f********t 的大作中提到】
: hoho, too much web surfing kills our patience of reading. I recently
: rediscovered the joy of reading a good book, just like a good piece
: of music, a good glass of wine, a good conversion...
: Surfing took too much time and energy out of me. Gotta stop
:
: can'
|
f********t
发帖数: 4574 | 18 Then I have good news for you. I got most information from online sources,
not much from traditional medias such as newspapers. I don't watch TV
anymore (except finals, but those are/will be online soon.)
news
【在 c*******r 的大作中提到】
: No, actually I enjoy reading paper books and newspapers. I seldom read news
: online (shh, don't tell anyone I work at MSN). It's just magazines that I
: don't like reading.
:
: piece
|
y*****y
发帖数: 3433 | 19 所以说他做得失败啊，小资雅皮们都不怎么待见。。。
【在 k***z 的大作中提到】
: 他家的衣服跟小资挂不上边儿啊，有点儿不伦不类的，我觉得
|
