f********m
发帖数: 8397 | 1 http://venturebeat.com/2010/12/01/men-want-android-women-want-iphones/
Men want Android, women want iPhonesDecember 1, 2010 | Devindra
Hardawar2 Comments
The iPhone and Android are (unsurprisingly) duking it out as the most
desirable smartphone platforms among consumers, according to October
2010 figures from research company Nielsen.
One interesting factoid from the data: Among smartphone upgraders, men
slightly prefer Google’s Android platform over the iPhone (33 percent
vs. the iPhone’s 29 percent), and women prefer the iPhone by a
significant amount (31 percent vs. 23 percent for Android). RIM’s
BlackBerry platform is the third-most desirable platform by gender,
garnering interest from about 13 percent of both men and women.
Marketing may be a big reason for the gender preference. Ever since
Verizon’s $100 million marketing campaign for the original Droid last
year, Android phones have generally been marketed as “manly” devices,
and at the same time they position the iPhone as “girly.” T-Mobile’s
ads for the MyTouch 4G, which feature an attractive young woman
representing the device, is the first major Android campaign I can think
of that’s more female-centered. (Notably, T-Mobile’s ads also resemble
Apple’s Mac vs. PC ads.)
Looking at platform desirability outside of gender, the iPhone has a 2
percentage point lead (30 percent vs. 28 percent) over Android in terms
of likely smartphone upgraders. Current featurephone owners prefer
Android slightly by 3 percentage points, while current smartphone owners
are looking forward to the iPhone more by 7 percentage points (35
percent vs. 28 percent). Featurephone owners are less likely to have
decided on their next smartphone platform — 25 percent say they’re “not
sure”, compared to 13 percent of smartphone owners.
Nielsen reports that 29.7 percent of all U.S. mobile subscribers own
smartphones that run “full operating systems” like Android, or the
iPhone OS. The iPhone and BlackBerry are fighting it out overall device
dominance with around 27 percent of the market each, but Android isn’t
far behind at 23 percent.
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发帖数: 20742 | 2 说的太对了。我从iphone叛逃来android, 我老婆从iphone2 upgrade到了iphone 4还很
高兴。呵呵
【在 f********m 的大作中提到】
: http://venturebeat.com/2010/12/01/men-want-android-women-want-iphones/
: Men want Android, women want iPhonesDecember 1, 2010 | Devindra
: Hardawar2 Comments
: The iPhone and Android are (unsurprisingly) duking it out as the most
: desirable smartphone platforms among consumers, according to October
: 2010 figures from research company Nielsen.
: One interesting factoid from the data: Among smartphone upgraders, men
: slightly prefer Google’s Android platform over the iPhone (33 percent
: vs. the iPhone’s 29 percent), and women prefer the iPhone by a
: significant amount (31 percent vs. 23 percent for Android). RIM’s
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