|
|---|
|
|
|
|
|
|
L******0
发帖数: 560 | 1 【 以下文字转载自 Texas 讨论区 】
发信人: roc999 (James Bond), 信区: Texas
标 题: 手把手教你如何经济上痛击ABC和Jimmy Kimmel.
发信站: BBS 未名空间站 (Fri Nov 1 22:38:00 2013, 美东)
手把手教你如何经济上痛击ABC和Jimmy Kimmel.
从美国人民的斗争经验来看，通过劝说赞助商撤广告是取胜的一条有效途径。商人趋利
避害，容易说服。
下面整理了ABC赞助商的列表，联系方式，facebook page. 每个人只需要花10分钟左右
的时间就可以把你的看法传达给各大赞助商的PR部门。
消息内容后面有一个写好的模板可以供你修改使用。
以下列表从BunnyNPiggy 那个修改的, 谢谢
BMW
http://www.bmw.com
http://www.facebook.com/BMW
Benz
http://www.mbusa.com
http://www.facebook.com/MercedesBenz
Aloha Airlines
http://www.alohaairlines.com/
Sears
http://www.sears.com
http://www.facebook.com/sears
Mr. Clean and Swiffer
http://www.swiffer.com/
http://www.facebook.com/swiffer
Charles Schwab
http://www.schwab.com/
http://www.facebook.com/CharlesSchwab
Kellogg's
http://www.kelloggs.com/
http://www.facebook.com/Kelloggs
Chase Rewards Card
http://www.chase.com/
http://www.facebook.com/chasesapphire
AAA
http://www.aaa.com
http://www.facebook.com/AAAFanPage
Bounty
http://www.bountytowels.com/
http://www.facebook.com/bounty
Symantec
http://www.symantec.com/
http://www.facebook.com/Symantec
Mitshubishi
http://www.mitsubishicars.com/...
T-Mobile
http://www.t-mobile.com/
http://www.facebook.com/TMobile
Mazda
http://www.mazdausa.com/
http://www.facebook.com/Mazda
CitiGroup
http://www.citigroup.com/
http://www.facebook.com/citi
Claritin
http://www.claritin.com
http://www.facebook.com/Claritin
Jell-O
http://www.jello.com/
http://www.facebook.com/Jello
Home Depot
http://www.homedepot.com
http://www.facebook.com/homedepot
Red Lobster
http://www.redlobster.com/
http://www.facebook.com/redlobster
Hyundai Motor America
http://www.hyundaiusa.com
http://www.facebook.com/Hyundai
CashCall
http://www.cashcall.com
http://www.facebook.com/CashCall
Comcast
http://www.comcast.com
http://www.facebook.com/xfinity
Aflac
http://www.aflac.com/
http://www.facebook.com/Aflac
Nissan
http://www.nissanusa.com/
http://www.facebook.com/nissanusa
Carl's Junior
http://www.carlsjr.com/
http://www.facebook.com/carlsjr
发个给ABC Sponsor的信的模板供大家参考。如果有有识之士有更好的模板更好。没有
之前大家可以凑活用。
————————
给sponsor的信的模板文字
In lieu of recent Jimmy Kimmel show scandal of promoting racial killing
among small children, we urge your company to reconsider your sponsorship
with the Jimmy Kimmel Show and ABC.
The racial killing statement, although presented by a child, is clearly
scripted by the show’s writers. The show was recorded in the afternoon,
hours before it was aired. There is no excuse for ABC trying to shift the
blame to a child.
No matter which side you are on the issue, the fact is that this incident
has created an outrage among Asian communities. By simply being associated
with the show and ABC, it could greatly damage your brand image among your
potential customers, even long after this event. As a matter of fact, in the
coming weeks, there will be widespread coordinated boycott of Jimmy Kimmel
show and those sponsors continue to sponsor the show and ABC.
We are not asking you to support us or even agree with us. We respect your
own judgment. However, we are asking you to reconsider where you can best
spend your advertising dollars to bring you most value for your business.
From investment point of view, at this moment, it is too huge a risk for you
to associate your brand with such a show, to say the least, is not
politically correct. There are other advertising venues and other late night
talk shows for you to advertise your product equally well. We wish the
best for your business and hope you will consider our recommendation and
make the wise choice for your business.
Yours sincerely,
References:
http://www.washingtonpost.com/business/abc-apologizes-to-asian-
http://petitions.whitehouse.gov/petition/investigate-jimmy-kimm
http://news.xinhuanet.com/english/world/2013-11/02/c_132852590.
http://www.eonline.com/news/475024/abc-apologizes-for-jimmy-kim
http://entertainment.time.com/2013/10/28/kids-say-the-most-divi | b**j
发帖数: 20742 | 2 the first sentence is already wrong, "in lieu of"? that means "instead of".
it should be "in light of"
【在 L******0 的大作中提到】
: 【 以下文字转载自 Texas 讨论区 】
: 发信人: roc999 (James Bond), 信区: Texas
: 标 题: 手把手教你如何经济上痛击ABC和Jimmy Kimmel.
: 发信站: BBS 未名空间站 (Fri Nov 1 22:38:00 2013, 美东)
: 手把手教你如何经济上痛击ABC和Jimmy Kimmel.
: 从美国人民的斗争经验来看，通过劝说赞助商撤广告是取胜的一条有效途径。商人趋利
: 避害，容易说服。
: 下面整理了ABC赞助商的列表，联系方式，facebook page. 每个人只需要花10分钟左右
: 的时间就可以把你的看法传达给各大赞助商的PR部门。
: 消息内容后面有一个写好的模板可以供你修改使用。
| m*****t
发帖数: 239 | 3 对不起说一点个人建议，从斗争角度来说，个人觉得这封模板信不是很有力
首先说实话，这些公司管PR的人目前还未必了解这件事情，觉得最好先在开头把事实说
一遍。I am writing to bring to your attention an incidence of racially
motivated hote speech on the ABC Network's Jimmy Kimmel Live! show, which
your company is sponsoring. 然后把事情说一遍，重要的不是小孩子的话，而是
Kimmel的话，尤其是那句should we allow the Chinese to live?
不要纠结小孩子的话是否scripted。
另外不要说no matter which side you are on the issue和we are not asking you
to support us or even agree with us，因为这样等于承认对方也可以认为抗议是错
误的，不够占领道德之高点。建议先说We know that your company is committed to
racial equality and non-discrimination, and would not knowingly promote hate
speech and genocidal violence一类的话，然后再说这件事情把你们公司的名字和
racism，genocide联系在了一起。另外最好不要直接用politically correct这个词（
虽然当然是这个意思）。最后要求drop sponsorship of the Jimmy Kimmel Live!
show（还有其它advertising venue什么的不用说了） | L******0
发帖数: 560 | 4 【 以下文字转载自 Texas 讨论区 】
发信人: roc999 (James Bond), 信区: Texas
标 题: 手把手教你如何经济上痛击ABC和Jimmy Kimmel.
发信站: BBS 未名空间站 (Fri Nov 1 22:38:00 2013, 美东)
手把手教你如何经济上痛击ABC和Jimmy Kimmel.
从美国人民的斗争经验来看，通过劝说赞助商撤广告是取胜的一条有效途径。商人趋利
避害，容易说服。
下面整理了ABC赞助商的列表，联系方式，facebook page. 每个人只需要花10分钟左右
的时间就可以把你的看法传达给各大赞助商的PR部门。
消息内容后面有一个写好的模板可以供你修改使用。
以下列表从BunnyNPiggy 那个修改的, 谢谢
BMW
http://www.bmw.com
http://www.facebook.com/BMW
Benz
http://www.mbusa.com
http://www.facebook.com/MercedesBenz
Aloha Airlines
http://www.alohaairlines.com/
Sears
http://www.sears.com
http://www.facebook.com/sears
Mr. Clean and Swiffer
http://www.swiffer.com/
http://www.facebook.com/swiffer
Charles Schwab
http://www.schwab.com/
http://www.facebook.com/CharlesSchwab
Kellogg's
http://www.kelloggs.com/
http://www.facebook.com/Kelloggs
Chase Rewards Card
http://www.chase.com/
http://www.facebook.com/chasesapphire
AAA
http://www.aaa.com
http://www.facebook.com/AAAFanPage
Bounty
http://www.bountytowels.com/
http://www.facebook.com/bounty
Symantec
http://www.symantec.com/
http://www.facebook.com/Symantec
Mitshubishi
http://www.mitsubishicars.com/...
T-Mobile
http://www.t-mobile.com/
http://www.facebook.com/TMobile
Mazda
http://www.mazdausa.com/
http://www.facebook.com/Mazda
CitiGroup
http://www.citigroup.com/
http://www.facebook.com/citi
Claritin
http://www.claritin.com
http://www.facebook.com/Claritin
Jell-O
http://www.jello.com/
http://www.facebook.com/Jello
Home Depot
http://www.homedepot.com
http://www.facebook.com/homedepot
Red Lobster
http://www.redlobster.com/
http://www.facebook.com/redlobster
Hyundai Motor America
http://www.hyundaiusa.com
http://www.facebook.com/Hyundai
CashCall
http://www.cashcall.com
http://www.facebook.com/CashCall
Comcast
http://www.comcast.com
http://www.facebook.com/xfinity
Aflac
http://www.aflac.com/
http://www.facebook.com/Aflac
Nissan
http://www.nissanusa.com/
http://www.facebook.com/nissanusa
Carl's Junior
http://www.carlsjr.com/
http://www.facebook.com/carlsjr
发个给ABC Sponsor的信的模板供大家参考。如果有有识之士有更好的模板更好。没有
之前大家可以凑活用。
————————
给sponsor的信的模板文字
In lieu of recent Jimmy Kimmel show scandal of promoting racial killing
among small children, we urge your company to reconsider your sponsorship
with the Jimmy Kimmel Show and ABC.
The racial killing statement, although presented by a child, is clearly
scripted by the show’s writers. The show was recorded in the afternoon,
hours before it was aired. There is no excuse for ABC trying to shift the
blame to a child.
No matter which side you are on the issue, the fact is that this incident
has created an outrage among Asian communities. By simply being associated
with the show and ABC, it could greatly damage your brand image among your
potential customers, even long after this event. As a matter of fact, in the
coming weeks, there will be widespread coordinated boycott of Jimmy Kimmel
show and those sponsors continue to sponsor the show and ABC.
We are not asking you to support us or even agree with us. We respect your
own judgment. However, we are asking you to reconsider where you can best
spend your advertising dollars to bring you most value for your business.
From investment point of view, at this moment, it is too huge a risk for you
to associate your brand with such a show, to say the least, is not
politically correct. There are other advertising venues and other late night
talk shows for you to advertise your product equally well. We wish the
best for your business and hope you will consider our recommendation and
make the wise choice for your business.
Yours sincerely,
References:
http://www.washingtonpost.com/business/abc-apologizes-to-asian-
http://petitions.whitehouse.gov/petition/investigate-jimmy-kimm
http://news.xinhuanet.com/english/world/2013-11/02/c_132852590.
http://www.eonline.com/news/475024/abc-apologizes-for-jimmy-kim
http://entertainment.time.com/2013/10/28/kids-say-the-most-divi | b**j
发帖数: 20742 | 5 the first sentence is already wrong, "in lieu of"? that means "instead of".
it should be "in light of"
【在 L******0 的大作中提到】
: 【 以下文字转载自 Texas 讨论区 】
: 发信人: roc999 (James Bond), 信区: Texas
: 标 题: 手把手教你如何经济上痛击ABC和Jimmy Kimmel.
: 发信站: BBS 未名空间站 (Fri Nov 1 22:38:00 2013, 美东)
: 手把手教你如何经济上痛击ABC和Jimmy Kimmel.
: 从美国人民的斗争经验来看，通过劝说赞助商撤广告是取胜的一条有效途径。商人趋利
: 避害，容易说服。
: 下面整理了ABC赞助商的列表，联系方式，facebook page. 每个人只需要花10分钟左右
: 的时间就可以把你的看法传达给各大赞助商的PR部门。
: 消息内容后面有一个写好的模板可以供你修改使用。
| m*****t
发帖数: 239 | 6 对不起说一点个人建议，从斗争角度来说，个人觉得这封模板信不是很有力
首先说实话，这些公司管PR的人目前还未必了解这件事情，觉得最好先在开头把事实说
一遍。I am writing to bring to your attention an incidence of racially
motivated hote speech on the ABC Network's Jimmy Kimmel Live! show, which
your company is sponsoring. 然后把事情说一遍，重要的不是小孩子的话，而是
Kimmel的话，尤其是那句should we allow the Chinese to live?
不要纠结小孩子的话是否scripted。
另外不要说no matter which side you are on the issue和we are not asking you
to support us or even agree with us，因为这样等于承认对方也可以认为抗议是错
误的，不够占领道德之高点。建议先说We know that your company is committed to
racial equality and non-discrimination, and would not knowingly promote hate
speech and genocidal violence一类的话，然后再说这件事情把你们公司的名字和
racism，genocide联系在了一起。另外最好不要直接用politically correct这个词（
虽然当然是这个意思）。最后要求drop sponsorship of the Jimmy Kimmel Live!
show（还有其它advertising venue什么的不用说了） | L******0
发帖数: 560 | |
|
|
|
|
|
|
|
