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About the Kearny Mesa Lunar New Year Festival
Location: SEARS Essentials Parking Lot
7655 Clairemont Mesa, San Diego, CA
(Intersection of Clairemont Mesa Blvd and Convoy St)
Time: Fri Jan 27, 5pm-11pm | Sat Jan 28, 11am-11pm | Sun Jan 29, 11am-11pm
Admission: $5 Adult, $4 Kids
The Kearny Mesa Lunar New Year Festival 2012 @ SEARS is a 3-day cultural and
charitable community event whose mission is to promote the Asian cultural
heritage during an important traditional holiday.
Features
The Kearny Mesa Lunar New Year Festival features traditional fun-filled
family elements such as Asian Food, Lion Dances, Firecracker shows and Red-
Envelope Giveaway, as well exciting Carnival Rides, Games, Merchandise, and
Hip-Hop, Lion Dance, and Talent Competitions.
The Lunar New Year is celebrated in many Asian communities, particularly
those whose countries and territories have significant Chinese populations,
such as Mainland China, Hong Kong, Indonesia, Tibet, Macau, Malaysia,
Philippines, Singapore, Taiwan, Thailand, and also in Chinatowns elsewhere.
Chinese New Year is considered a major holiday for the Chinese and has had
influence on the new year celebrations of its geographic neighbors, as well
as cultures with whom the Chinese have had extensive interaction. These
include Koreans (Seollal), and Bhutanese (Losar), Mongolians (Tsagaan Sar),
Vietnamese (Tết), and the Japanese before 1873 (Oshogatsu).
Location, location, location
Nestled amidst a vibrant Asian business area that is geographically central
among all the Asian communities, the SEARS Parking Lot serves as an easy
access for customers from all over San Diego.
Situated on Clairemont Mesa Blvd between the I-805 and Convoy Street, our
lively festival offers high-level exposure of participating sponsors to the
48,000 cars passing by each day (according to the San Diego Association of
Government – SANDAG).
Expected Attendance
The Kearny Mesa Lunar New Year Festival 2012 @ SEARS expects to attract some
20,000 to 30,000 participants from all over San Diego.
The Festival Layout: Partnership with SEARS Essentials
The Festival layout is designed to allow smooth traffic flow in and out of
the Sears parking lot, ensuring easy access for Festival goers as well as
Sears shoppers. This is the time to come play, eat, and shop.
Charitable Giving:
Part of the Festival's proceeds will go to ETA4, a cross-cultural non-profit
organization that provides education to underserved children in Asia. ETA4
has charitable educational programs in Taiwan, Vietnam, and Korea. To see
their website, click here.
Economic growth in and around Clairemont Mesa/Kearny Mesa
After the recent economic slump, we are experiencing the beginning of growth
. According to the 2010 Census, Asians make up 14.5% of the population in
Kearny Mesa and the immediate surrounding communities of Serra Mesa,
Tierrasanta, and Linda Vista. Overall, Asians in San Diego number over 200,
000, making up 15.5% of the total population. With a net growth of 51.8%, it
is the fastest growing ethnic group in all of San Diego.
Thus, the Kearny Mesa Lunar New Year Festival 2012 is the perfect starting
point to celebrate the beginning of economic growth for the community in
Clairemont Mesa/Kearny Mesa as well as for the greater San Diego regions. |
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