b****u
发帖数: 1654 | 1 帮朋友买两包，coach,不是outlet店卖那种，记得以前常有30%或20% off的coupon送到
邮箱里，现在好久没看到了，有谁可以告诉我怎么找这些胖子吗？谢了！ | O***n
发帖数: 13127 | 2 很久没收到了。 coach都招中国人店员的。在这里发帖呼唤一下？
coach在整顿吧。要走高端路线了？
fashion valley的点都关了。10月重开
Luxury retailer is closing 20% of its stores to try to stop its market share
loss to Michael Kors, will concentrate on 12 key markets.
Coach’s COH 0.82% gravy train kept-a-rollin’ for decades, as the New York
handbag maker opened hundreds of stores and enjoyed having the market of
accessible luxury pretty much to itself.
That helped it go from $38 million in sales in 1979 to $5 billion last year,
enough to land a place on the Fortune 500 for the first time, squeezing in
at No. 489.
But enter aggressive rival Michael Kors KORS -0.01% , and to a lesser extent
Kate Spade KATE 1.33% , in the last three years, and Coach’s sales in
North America have plummeted, imperiling its place in the Fortune 500.
Last quarter, Coach reported a 21% drop in North American comparable sales,
the fourth straight quarter of worsening declines in a market that generates
almost three-quarters of its revenues. Analysts have long said Coach built
out too big a fleet, making it hard to make sure each store was attractive,
with the ubiquity of Coach stores hurting its upscale aura. The company now
agrees.
“This worked when we were unchallenged,” Fran Della Badia, the head of
Coach’s North American retail business, told Wall Street analysts in New
York of its store expansion. “This isn’t working anymore.”
So to address that, Coach will close 70 of its 350 or so North American full
service-stores in the first half of the fiscal year starting in two weeks.
It will shift its focus to better stores and flagships in its 12 best
markets, which collectively generate half of its North American sales. Coach
is also going to scale back its factory outlet business, with five fewer
stores.
The company expects its North American comparable sales to be down by a high
teen percentage in the new fiscal year as it shifts gear, and to finally
return to growth two years after that.
Coach, blamed by analysts for relying too heavily on promotions and thereby
destroying its upscale image, also said it was going to scale back sales
events in its full service stores, holding only two semi-annual events.
【在 b****u 的大作中提到】
: 帮朋友买两包，coach,不是outlet店卖那种，记得以前常有30%或20% off的coupon送到
: 邮箱里，现在好久没看到了，有谁可以告诉我怎么找这些胖子吗？谢了！
| O***n
发帖数: 13127 | 3 给你找出原因了。他家现在要reduce promotion to save upscale image.
【在 b****u 的大作中提到】
: 帮朋友买两包，coach,不是outlet店卖那种，记得以前常有30%或20% off的coupon送到
: 邮箱里，现在好久没看到了，有谁可以告诉我怎么找这些胖子吗？谢了！
| s******r
发帖数: 27 | 4 50% off store-wise at Las Americans Outlet last Sunday
【在 b****u 的大作中提到】
: 帮朋友买两包，coach,不是outlet店卖那种，记得以前常有30%或20% off的coupon送到
: 邮箱里，现在好久没看到了，有谁可以告诉我怎么找这些胖子吗？谢了！
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