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发帖数: 2053 | 1 http://money.cnn.com/2010/12/02/news/economy/november_retail_sales/
By Parija Kavilanz, senior writerDecember 2, 2010: 9:04 AM ET
NEW YORK (CNNMoney.com) -- A full-month of deals, capped off by extra-deep
Black Friday discounts, gave an extra boost to retailers' store sales in
November in a solid kickoff to the holiday season.
According to results announced Thursday, specialty chains and department
stores scored particularly strong same-store sales last month.
Same-store sales, which measure sales at stores open at least a year, are an
important gauge of a retailer's performance.
Among the standouts: sales at trendy teen chain Abercrombie & Fitch (ANF)
jumped 22% last month, and specialty clothing and accessories seller Zumiez
posted a 20% increase in its sales.
Limited Brands (LTD, Fortune 500), parent of Victoria's Secret and Bath &
Body Works chains, logged a 10% gain, trouncing analysts' expectations for a
4% rise, according to sales tracker Thomson Reuters.
Elsewhere, sales at department store chain Macy's rose 6.1%.
"November was a great month at Macy's and Bloomingdale's, with sales
exceeding expectations both in our stores and online," Macy's CEO Terry
Lundgren, said in a statement.
"Black Friday weekend was particularly strong, bolstering our confidence as
we enter the heart of the holiday shopping season," he said.
Lundren added that 4.5 million shoppers visited macys.com and bloomingdales.
com just on Black Friday, "with a similarly high level of record traffic on
Cyber Monday."
The November-December holiday sales period is critical to merchants since it
accounts for as much as 50% of their sales and profit for the entire year.
Macy's also upped its fourth-quarter sales and earnings guidance. The
company now expects same-store sales to rise between 3.5% to 4.5% in the
period, up from a previous 3% to 4% estimate.
It expects fourth-quarter profit of between $1.44 to $1.49 a share, up from
its earlier estimate of $1.42 to $1.47 a share.
Strong Black Friday sales typically are seen as an indictor that holiday
sales overall could bode well for retailers, while muted Black Friday sales
spark concerns that consumers are less enthusiastic about their holiday gift
shopping.
Thomson Reuters, which tracks same-store sales for a group of 28 national
chains that include Macy's (M, Fortune 500), Target (TGT, Fortune 500) and J
.C. Penney (JCP, Fortune 500), expects total sales for the group to have
increased 3.6% in November, considerably stronger than a 0.5% uptick in the
same month a year ago.
November's gain would also mark a protracted 14-month increase in monthly
same-store sales, according to Thomson Reuters. To top of page |
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