Stock版 - Yahoo Tops Facebook As Google Widens Display Lead |
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发帖数: 11265 | 1 Yahoo Tops Facebook As Google Widens Display Lead
Tue, May 21 2013 00:00:00 E 00_WEB
By KEVIN SHALVEY, INVESTOR'S BUSINESS DAILY
Posted 04:10 PM ET
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inShare. U.S. online ad revenue rose an "unexpectedly slow" 13.7%, to $10.7
billion in Q1, as Google (GOOG) widened its lead on competitors Facebook (FB
) and Yahoo (YHOO).
Tech market tracker IDC had expected growth of 17%.
In display advertising, Google added 3 percentage points to grab 24.1% of
the market in Q1. Yahoo captured 9.9% of the market, and defended the No. 2
spot from Facebook, which lost nearly 1 percentage point to come in at 9.2%,
according to IDC analyst Karsten Weide.
Display ad revenue overall rose 6% to $3 billion. That topped U.S. search ad
revenue growth, which was up 5% to $4.6 billion.
Mobile advertising is the growth leader, however. That jumped 79% to $1.6
billion.
As a percentage of all U.S. online ad revenue, mobile jumped to 15.1% in Q1
from 9.6% in Q1 2012, Weide said in IDC's report. He said mobile's "strong
growth (is) beginning to seriously impact online search and display growth."
Read More At Investor's Business Daily: http://news.investors.com/technology/052113-657001-idc-first-quarter-display-ad-report.htm#ixzz2Txd0ZlBE
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