l****z
发帖数: 29846 | 1 by Rick aka Mr. Brutally Honest
Story lines about endorsing Obamacare the networks ought to be weaving into
their scripts... according to The New York Times:
Realizing that much of the battle will be in the public relations realm,
the exchange has poured significant resources into a detailed marketing
plan — developed not by state health bureaucrats but by the global
marketing powerhouse Ogilvy Public Relations Worldwide, which has an initial
$900,000 contract with the exchange. The Ogilvy plan includes ideas for
reaching an uninsured population that speaks dozens of languages and is
scattered through 11 media markets: advertising on coffee cup sleeves at
community colleges to reach adult students, for example, and at professional
soccer matches to reach young Hispanic men.
And Hollywood, an industry whose major players have been supportive of
President Obama and his agenda, will be tapped. Plans are being discussed to
pitch a reality television show about “the trials and tribulations of
families living without medical coverage,” according to the Ogilvy plan.
The exchange will also seek to have prime-time television shows, like “
Modern Family,” “Grey’s Anatomy” and Univision telenovelas, weave the
health care law into their plots.
“I’d like to see 10 of the major TV shows, or telenovelas, have people
talking about ‘that health insurance thing,’ ” said Peter V. Lee, the
exchange’s executive director. “There are good story lines here.”
Via Tim Graham at Newsbusters who asks the relevant and seemingly obvious
question:
So where is their outrage at the idea that federal grants would promote
ObamaCare advertising inside network TV entertainment programs?
It's becoming tougher to recognize the America I grew up in. |
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