l****z
发帖数: 29846 | 1 Supersaturation and Store Cannibalization: McDonald's to Close 700 Stores,
350 Already Took Place First Quarter
McDonald's is closing 700 stores this year, 350 of which took place first
quarter. That sounds like a lot but it pales in comparison to the 32,500
stores in the chain.
Still it is a sign of Multiple Problems for McDonald's
On Wednesday, McDonald’s had reported an 11% decrease in revenue and a
30% drop in profit for the first three months of year, a continuation of its
troubles in the last two years as it has struggled to compete with new U.S.
competitors, a tough economy in Europe and a food safety scare in Asia.
McDonald’s CFO Kevin Ozan told analysts that the shuttered stores in
China, where comparable sales fell 4.8% in the first quarter, had been
underperforming for years. In Japan, where McDonald’s is still reeling from
the food safety scare last summer, the closed stores were “heavy loss
maker restaurants.” As for the U.S., comparable sales were down 2.3%, one
of their biggest drop in years as chains like Chipotle ate into sales.
In the last few months, it has made a few moves that telegraph where it
is heading, though it is pretty clear how big the challenge will be for the
Golden Arches.
For instance, earlier in April the company announced it is testing out a
larger, pricier, third-of-a-pound burger for $5, two years after dropping
the similar Angus burger line because they were too pricey for McDonald’s
diners. Despite that earlier failure, new CEO Steve Easterbrook expressed
confidence his customers would go for premium burgers.
But he faces an uphill battle in winning over the millions of burger-
eaters in the U.S. that have a dim view of McDonald’s offerings: Nation’s
Restaurant News published a survey this month rating 111 limited-service
chains on 10 attributes including food quality, and McDonald’s was ranked
No. 110, ahead only of Chuck E. Cheese. In-N-Out Burger topped the list.
And he also has to get the thousands of franchisees, who own 80% of
McDonald’s locations, on board as he works to transform the company, even
as many are still smarting from his decision to raise wages at company-owned
U.S. restaurants.
Low Quality at Premium Prices
Can you sell low-quality "premium" burgers in a place that looks like crap?
Other than its breakfast menu there is almost nothing I will touch at
McDonald's.
Fools cheered when McDonalds and Walmart raised wages.
Here is the other side of the coin: Is McDonalds or any chain going to
expand rapidly if wage pressures mount?
Store Cannibalization
Every hike in wages is another marginal store that won't make it, or will
not get built in the first place. All these chains do is cannibalizing each
other's business.
Every market share gain by Chipotle is a loss by McDonald's, Applebees,
Burger King, or someplace else.
Supersaturation
Cities are supersaturated with fast food junk. Saturation also applies to
grocery stores, sporting goods stores, Target, Home Depot, Lowes, etc.
I keep wondering when it ends.
I don't have the answer, but it will, and I actually suspect soon. The
trigger could easily be the rise in wages. When it happens it will be sudden
and "unexpected".
Expect another round of "no one could possibly see this coming". | k********k
发帖数: 835 | 2 走了麦当劳，还有whataburger. 有市场，就有别的店过来. | p**j
发帖数: 7063 | 3 高工资的快餐店谁能赔得起？麦当劳的汉堡比其他家的贵，客流量更大，都撑不住，其
他快餐能撑得住？
【在 k********k 的大作中提到】
: 走了麦当劳，还有whataburger. 有市场，就有别的店过来.
| r**y
发帖数: 731 | 4 还有比麦当劳便宜的？
【在 p**j 的大作中提到】
: 高工资的快餐店谁能赔得起？麦当劳的汉堡比其他家的贵，客流量更大，都撑不住，其
: 他快餐能撑得住？
| f******k
发帖数: 5329 | 5 不懂，麦当劳不是都franchising的么？门面店都是各有小老板吧，我以为要关店也是
他们自己的决定？
【在 p**j 的大作中提到】
: 高工资的快餐店谁能赔得起？麦当劳的汉堡比其他家的贵，客流量更大，都撑不住，其
: 他快餐能撑得住？
| a**e
发帖数: 8800 | 6 就是小老板干不下去了。
每年的加盟费，买公司配送的原料，加上员工的工资，实际盈利有限。
【在 f******k 的大作中提到】
: 不懂，麦当劳不是都franchising的么？门面店都是各有小老板吧，我以为要关店也是
: 他们自己的决定？
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