a***p
发帖数: 1470 | 1 Big Data beat the polls大数据帮了川普和Brexit
不为人所知的是:Both Brexit Campaign and Trump hired London-based Cambridge
Analytica to help them win.
I. Brexit, Trump and Clinton used this new data
Both the Clinton and Trump campaigns used big data, with Trump hiring the
London-based Cambridge Analytica. The company employs a trademark method
known as “psychographs” that uses psychological profiling to influence
consumers. The company also provided its services to the Brexit campaign.
Both the Trump and the Brexit campaigns faced charges of xenophobia, a topic
many people preferred not to discuss.
For both Trump and Brexit, polls had predicted Election Day losses. But
their victories hinged on voters who had remained quiet during the campaign,
often declining to publicly state their opinions out of concern of being
labeled as racist.
II. Big Data beat the polls
Polls did not tell the truth, but big data did.
“You just rely on data that you collect at the polls, you’re not going to
be able to gather the same amount of data, but also people might lie or
might not reveal whom they will vote for or what way they are going to vote,
” said Tamara Chehayeb Makarem, a user experience designer at Scott Logic,
a British software development consultancy.
“Using big data, you would be able to generate certain patterns, and what
people like,” she said. “Let’s say what you like something on Facebook,
if you publish certain articles, follow certain people. That could give them
(campaign strategists) an indicator about your views, and based on that
they could get a better indication about how likely you are to vote for
someone or something.”
The prospect of having companies read minds is spooky, and there has been
pushed back. Facebook has blocked the use of much of its content and the
European Union has enacted some of the world’s toughest privacy protections.
III. Many uses for Big Data
Proponents of the industry are eager to show that big data is a force for
good.
Laurie Miles, director of analytics at SAS UK, an analytics company whose
clients include HSBC. He says the ability to capture and process data in
real time is crucial for protecting credit card users.
“You go into a shop, you swipe your card,” she said. “In real time, it’s
determined whether that transaction is likely to be fraudulent or not.”
Dailly, of Morar Consulting, discounts concerns that computers have finally
taken over.
“There is a moment of suspension of disbelief when we allow ourselves to
believe that humans will be allowed to be replaced by machines. I think it’
s a fantasy,” he said.
Artificial intelligence will evolve and so will their autonomy to make
decisions, he said.
“But fundamentally, they will always be plugged into the wall. They can be
turned off. With that in mind, humans will still remain in control.” | c*******o
发帖数: 8869 | 2 什么牛鬼蛇神都出来claim credit了。
topic
【在 a***p 的大作中提到】
: Big Data beat the polls大数据帮了川普和Brexit
: 不为人所知的是:Both Brexit Campaign and Trump hired London-based Cambridge
: Analytica to help them win.
: I. Brexit, Trump and Clinton used this new data
: Both the Clinton and Trump campaigns used big data, with Trump hiring the
: London-based Cambridge Analytica. The company employs a trademark method
: known as “psychographs” that uses psychological profiling to influence
: consumers. The company also provided its services to the Brexit campaign.
: Both the Trump and the Brexit campaigns faced charges of xenophobia, a topic
: many people preferred not to discuss.
| a***p
发帖数: 1470 | 3 你丫连rule of law和rule by law都搞不清的人也能阅读英语文章？
看门狗啊看门狗，老王星期五就出关虐你咯，你这两天没人打，屁股痒痒了不是？
【在 c*******o 的大作中提到】
: 什么牛鬼蛇神都出来claim credit了。
:
: topic
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