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发帖数: 107 | 1 https://finance.yahoo.com/news/ill-advised-tweet-became-nightmare-fox-news-
show-184523014.html
A little over a month ago, David Hogg was like any other high school senior
anxiously awaiting college acceptance letters. Then, on Feb. 14, he
witnessed the deaths of 17 of his classmates at Marjory Stoneman Douglas
High School in Parkland, Florida. Since then, he has graced the cover of
Time Magazine, organized a march attended by hundreds of thousands of
individuals demanding gun reform and gained a massive following of 667,000
on Twitter.
Despite becoming a household name pretty much overnight, Hogg is still a 17-
year-old who plans on going to college. According to an interview with TMZ
on Tuesday, Hogg received rejection letters from the four University of
California campuses where he submitted applications —UCLA, UCSD, UCSB and
UC Irvine. He has a 4.2 GPA and an SAT score of 1270.
The following day, Laura Ingraham, host of Fox News’ evening program, “The
Ingraham Angle,” retweeted a piece from the conservative news site, The
Daily Wire, adding her own commentary — “David Hogg Rejected By Four
Colleges To Which He Applied and whines about it. (Dinged by UCLA with a 4.1
GPA… totally predictable given acceptance rates.)”
The power of Twitter
Hogg, fully aware of how powerful he has become, has been encouraging his
followers to tweet at brands that advertise on the show. And since Ingraham
’s initial tweet, at least 15 companies have pulled their ads. Rachael Ray
’s Nutrish was the first brand to sever ties. Companies like StitchFix (
SFIX), Expedia (EXPE), TripAdvisor (TRIP), Wayfair (W), Johnson & Johnson (
JNJ), Nestlé USA (NESN), Hulu, Office Depot (ODP), The Atlantis, Paradise
Resort, Honda (HMC), Liberty Mutual, Progressive insurance (PGR), and the
global investment group Principal followed suit.
On Thursday, after advertisers had already begun to distance themselves from
the show, Ingraham issued an apology, retracting her original attack on
Hogg: “Any student should be proud of a 4.2 GPA —incl. @DavidHogg111. On
reflection, in the spirit of Holy Week, I apologize for any upset or hurt my
tweet caused him or any of the brave victims of Parkland.”
‘Responsibility to share both sides of a story’
Hogg said he does not accept her apology. “She’s only apologizing after a
third of her advertisers pulled out, and I think it’s really disgusting
that she basically tried promoting her show after ‘apologizing’ to me. I
think it’s wrong and if she really wants to do something, she can cover
things like inner city violence and the real issues that we have in America.
I know she’s a talk show host, but she also has a responsibility to show
both sides of a story,” he said during an interview on CNN’s New Day.
“Atlantis does not support or agree with the recent comments made by
television broadcaster Laura Ingraham. Although we are an organization that
believes in freedom of expression, we do not condone discrimination,
bullying, mockery or harmful behavior of any kind. As a result of these
events, we have decided to remove all brand advertising tied to the program,
” an official Atlantis spokesperson told Yahoo Finance.
Prior to the era of social media, brands would have had to release official
statements on their websites and wouldn’t necessarily be subject to
immediate criticism. That’s no longer the case with Twitter. Now, critical
decisions made by companies can be discovered via one-off responses to
everyday users.
StitchFix responded to a user who threatened to stop buying clothes from the
monthly subscription program, saying “We appreciate our clients’ feedback
on this, and we can confirm we’re no longer advertising on Laura’s show.” |
