Blockbuster Rescues Furious Netflix Customers
Netflix Customers Offered Blockbuster Total Access With New Everyday Pricing
and Free 30-Day Trial With Proof of Netflix Account
MCKINNEY, Texas, July 14, 2011 Blockbuster L.L.C. today began rescuing
upset Netflixcustomers by launching a limited time, nationwide promotion
for all Netflix customers who switch to Blockbuster Total Access.
Blockbuster Total Access provides benefits Netflix doesnt offer:
availability of many new releases 28 days before Netflix; unlimited in-store
exchanges; games for XBOX 360 Playstation3, and Nintendo Wii, and no
additional charge for Blu-ray movies.
As part of Blockbusters ongoing efforts to provide the ultimate in
convenience, choice and value, Netflix customers who switch to one of
Blockbusters two most popular Total Access plans will receive a 30-day free
trial. After the free trial, customers will continue to receive Total Access
for a new everyday price of only $9.99 per month for 1 Disc at a time or $
14.99 per month for 2 Discs at a time.
Blockbuster quickly responded to the cries of Netflix customers, said
Michael Kelly, president of Blockbuster. Blockbuster Total Access is Netflix
without the wait. The combination of DVDs by mail and unlimited in-store
exchanges provides more than 100 million people living near Blockbuster
stores immediate convenience and unparalleled choice.
Many Netflix customers have voiced their frustration about the Netflix price
increase on Twitter by posting Goodbye Netflix, Hello Blockbuster!
We find it shocking that anyone would raise rates as high as 60 percent,
Kelly added. In contrast, Blockbuster has worked hard over the past few
months to deliver value in entertainment to consumers in this economy and
has even reduced in-store movie rentals to as low as 49 cents.
This special offer for Netflix customers is available through Sept. 15, 2011
, in participating stores and at Blockbusters website.
In order to take advantage of this limited time promotional offer, outraged
Netflix subscribers are encouraged to visit www.blockbuster.com/
or bring in the tear-off from their Netflix mailer to a participating