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Q*K
发帖数: 3464 | 1 http://micello.com/blog/lbs-goes-indoors-maps-apps-and-positioning
LBS goes indoors: Maps, Apps and Positioning
December 10, 2010
WCA, Silicon Valley's Wireless Communication Alliance, conducted a panel
discussion on indoor LBS at the Qualcomm premises in Santa Clara on Thursday
, December 9th. The event was very well attended with 100+ paid attendees.
Raj Singh did an excellent job in moderating the panel by asking all the
right questions. The panelists included Ankit Agarwal of Micello, Jerry Luk
of Presdo, Jeremy Geiger of Retailigence, Robert Schoenfield of Polaris
Wireless, Kiyo Kubo of Spotlight Mobile, Tristian Lacroix of IndoorLBS, Josh
Marti of PointInside and Jeremy Aqulnek of Navteq.
The panelists comprised of companies that provided indoor maps (Micello,
Navteq and PointInside); companies that provided position (Polaris Wireless)
; companies that build applications that utilize both the maps and the
position (Presdo, Spotlight Mobile, Retailigence) and an indoor observer (
Indoor LBS). This was the first ever such discussion focused on the indoor -
the last frontier to be conquered. As the blurb introducing the panel said,
"It is estimated that North Americans spend as much as 90% of their time
indoors. Yet nearly 100% of the mapping and location applications are built
for outdoor use. As new technologies become available for indoor location
and mapping providers begin to commercialize their systems, the dawn of the
indoor location application is here." If the number of attendees is any
indication, there is certainly a huge amount of interest in this area.
Thanks to WCA for putting this together and to Qualcomm for hosting the
event.
Raj started by posing questions to the panelists on the differences between
indoor and outdoor maps. The panelists concurred that the indoor world is
different and the users have greater expectations on their interactions with
indoor maps. Next he established the need for indoor maps - that
applications can provide far richer user experiences using indoor maps. Raj
then steered the conversation towards positioning and the value of indoor
positioning. Once again, the application developers established that this is
extremely valuable data and they would willing to pay to get this
information accurately (within 5m). Finally, Raj posed the question on the
business model viability - saying that there is a need for this technology,
but who is willing to pay for it. There was agreement that the value
provided to the end user is high enough that this ecosystem will have its
own velocity and momentum. |
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