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发帖数: 1573 | 1 感觉动作有点儿慢了 收购两个月了 才推出多语言版本 不过请到了Jennifer Lopez
Zynga Takes Draw Something Global With the Help of Enrique Iglesias and
Jennifer Lopez
Zynga Localizes Draw Something in 12 languages and Partners With Enrique
Iglesias and Jennifer Lopez as They Kick-Start Their Joint North American
Tour
SAN FRANCISCO, June 12, 2012 (GLOBE NEWSWIRE) -- Zynga, (Nasdaq:ZNGA), the
world's leading provider of social game services, today launches Draw
Something in 12 new languages, providing even more people the chance to draw
and connect with friends worldwide. Languages available starting today
include: French, Italian, German, Spanish, Brazilian Portuguese, Norwegian,
Swedish, Dutch, Danish, Simplified and Traditional Chinese, Korean and
Japanese. Most of the localized versions offer translated user interfaces
and dictionaries to enable players to have an enhanced playing experience in
their native language. Additionally, the word choices for the Simplified
Chinese version have been localized to include English words that are more
meaningful to the Chinese speaking audience.
As part of a first-time partnership with Zynga, Enrique Iglesias and
Jennifer Lopez are helping to celebrate the launch of new languages by
choosing words that will be featured for seven days — one new word each day
. Players can select the "JLo Enrique" option in a new Special Words free
feature that presents a menu of fun word categories to select. Both artists
will engage players of Draw Something on Twitter during the week-long
promotion as they countdown to the July 14th kick-off of their North
American tour.
"Draw Something has only been available to players in English since its
launch and became a cultural phenomenon across the globe. We are excited to
be able to give back to our players around the world by offering an
experience that is more locally relevant to them." said David Ko, chief
mobile officer for Zynga. "With native pop culture references and our
partnership with global superstars such as Enrique Iglesias and Jennifer
Lopez, the game will be even more fun for more players. How do you draw '
caliente'? We'll soon find out."
After launching in February, Draw Something quickly and organically grew to
become an international hit. The game remains among the top mobile games on
both the App Store and Google Play.
Draw Something is built for collaboration between friends -- one player
draws a picture of a chosen word and the other must guess the word correctly
before taking their turn at drawing. Players earn coins by guessing
pictures correctly and can earn new shades of color and draw even brighter,
more eye-popping pictures.
New Localized Draw Something features include:
Available in 12 new languages: French, Italian, German, Spanish, Brazilian
Portuguese, Norwegian, Swedish, Dutch, Danish, Simplified and Traditional
Chinese, Korean, and Japanese.
Local cultural references:
Mario Casas, Spanish actor
Philipp Lahm, German soccer player
Junsu, Korean "boy band" member
Bocelli, Italian opera star
In China, players can now play the localized version of Draw Something using
Sina Weibo to connect with friends through a first-ever partnership with
Sina, one of China's largest social networks. Players will also experience
new English word choices that are more relevant to the Chinese speaking
audience marking Zynga's first mobile game localized in both language and
culture.
Draw Something, which became a part of the Zynga family in March 2012, has
captured the imagination of millions of people around the world. Zynga
focuses on making its mobile games free, social, multi-platform and high-
quality. Zynga Mobile continues to bring a variety of genres and games to
reflect its players' lifestyles and provides them with the social
experiences they want, at any time and on any device, regardless of platform.
Draw Something is available for free on the the App Store for iPhone and
iPod touch and for Google Play for Android devices. Draw Something game
images can be downloaded here: https://zynga.box.com/s/2161eb70bdd3c82b9b62
Localized versions of Draw Something are available on the App Store and for
Google Play. The Simplified Chinese version is available on the App Store
only. For additional information, contact p***[email protected].
About Zynga Inc
Zynga Inc. (Nasdaq:ZNGA) is the world's leading provider of social game
services with more than 290 million monthly active users playing its games,
which include CityVille, Zynga Poker, Draw Something, Hidden Chronicles,
FarmVille, CastleVille, Words With Friends, Empires & Allies, Scramble With
Friends, Café World, The Pioneer Trail, Indiana Jones™ Adventure
World and Mafia Wars. Zynga's games are available on a number of global
platforms, including Facebook, Zynga.com, Google+, Tencent, Apple iOS and
Google Android. Through Zynga.org, Zynga players have raised more than $10
million for world social causes.
The Zynga Inc. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=11743
Forward-Looking Statements
This press release contains forward-looking statements relating to, among
other things, our expansion of Draw Something and launch of additional
mobile games and the success of our games generally. Our actual results
could differ materially from those predicted or implied. Factors that could
cause or contribute to such differences include, but are not limited to,
changing interests of players, competition, our ability to launch new games
in a timely manner and monetize these games, intellectual property disputes
or other litigation, and changes in our corporate strategy or the Facebook
platform.
More information about factors that could affect our operating results is
included under the captions "Risk Factors" and "Management's Discussion and
Analysis of Financial Condition and Results of Operations" in our Quarterly
Report on Form 10-Q for the three months ended March 31, 2012 and Annual
Report on Form 10-K for the year ended December 31, 2011, copies of which
may be obtained by visiting our Investor Relations web site at http://investor.zynga.com or the SEC's web site at www.sec.gov. Undue reliance should not be placed on the forward-looking statements in this release, which are based on information available to us on the date hereof. We assume no obligation to update such statements.
The Enrique Iglesias, Jennifer Lopez and Wisin y Yandel tour are making
stops in the following cities:
July 14 Montreal, QC Bell Centre
July 15 Montreal, QC Bell Centre
July 17 Toronto, ON Air Canada Centre
July 18 Toronto, ON Air Canada Centre
July 20 Newark, NJ Prudential Center
July 21 Newark, NJ Prudential Center
July 25 Boston, MA TD Garden
July 26 Uncasville, CT Mohegan Sun Arena
July 28 Washington DC Verizon Center
July 29 Atlantic City, NJ Boardwalk Hall
August 1 Minneapolis, MN Target Center
August 3 Chicago, IL United Center
August 8 San Jose, CA HP Pavilion at San Jose
August 11 Anaheim, CA Honda Center
August 12 Anaheim, CA Honda Center
August 16 Los Angeles, CA Staples Center
August 17 Los Angeles, CA Staples Center
August 18 Las Vegas, NV Mandalay Bay Resort
August 23 San Antonio, TX AT&T Center
August 25 Dallas, TX American Airlines Center
August 26 Houston, TX Toyota Center
August 29 Atlanta, GA Philips Arena
August 31 Miami, FL American Airlines Arena
Visit www.enriqueiglesias.com and www.jenniferlopez.com for tickets and more
info.
CONTACT: Michelle Kramer |
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