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发帖数: 901 | 1 This past Saturday night, a kid from Harvard named Jeremy Lin came off the
bench and propelled the New York Knicks to a thrilling 99-92 victory over
the Nets at Madison Square Garden. Two nights later, Lin made his first
start in the National Basketball Association lighting up the court with 28
points and 8 assists in a win over the Utah Jazz. Wednesday night, Lin
continued his monster week with an incredible performance against the
Washington Wizards leading the Knicks with 23 points and 10 assists.
Lin is the NBA's first American-born player of Taiwanese or Chinese descent
and only the fourth Asian-American in league history. Lin's parents, Shirley
and Gie-Ming, who are engineers, emigrated from Taiwan to the United States
in the 1970s. Lin's Asian roots are rare, and that is significant,
considering that the NBA has been pushing its entry into both the Chinese
and Taiwanese markets for years. A United States-born star with Asian ties
could be a tremendous fit for NBA International and its corporate partners
in Taiwan, Japan and China.
Lin's play for the Knicks so far has been nothing short of remarkable. In
fact, it might be time to safely say that Jeremy Lin mania is out in full
force on the streets of Manhattan. What Lin is about to realize, if he hasn'
t already, is that his success is much bigger the just his play on the court
. From a marketing and endorsement standpoint Lin has a tremendous amount of
potential.
Rob Carr/Getty ImagesJeremy Lin #17 of the New York Knicks brings... View
Full Size Rob Carr/Getty ImagesJeremy Lin #17 of the New York Knicks brings
the ball up the floor during the first half against the Washington Wizards
at Verizon Center on February 8, 2012 in Washington, DC. | s*********8
发帖数: 901 | 2 regarding marketing, the boss should be very angry about his "uncle". | s*********8
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